Nubeo Women’s Jellyfish Watch

Please enjoy the original article below by established watch writer Meehna Goldsmith. From magazines to the freer writing form of the web, she is a knowledgeable watch junkie who knows high-end pieces.  She contributes to publications such as Robb Report, International Watch, Watch Journal and Pink Magazine. You can visit her on her website www.meehnagoldsmith.com. I first wrote about the Jellyfish line from Nubeo here, with some hands-on images.

I’m pretty picky when it comes to women’s watches. Nine times out of ten, I prefer the men’s models over the ladies, because ladies watches are usually men’s watches dressed up in opulent drag and placed in a smaller case size. I also don’t like a lot of jewels on my watches (in my watches is A-okay). When I saw the Nubeo line of women’s timepieces, which includes some major sparklies, I had to backtrack immediately. I got a rush like I was a kid on a playground whisking down a slide. Wheee!!! I was in major covet mode and couldn’t wait to try them on.


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Nubeo is a small, independent company that was launched by the effervescent and impassioned Spaniard Ivan (pronounced Ee-Vaughn) Castro in 2003. You can’t talk to him without getting a contact energy high. Perhaps because Castro is a jewelry designer and a naval engineer, he was able to bring a unique interpretation to the watch dial and case. The shape is like nothing I’ve ever seen, resembling that graceful underwater beauty the jellyfish.

Traditionally, haute horlogerie (high watchmaking) focuses on movement design and finishing. It’s not that the case and dial didn’t get attention, they just weren’t the stars of the show. Castro flipped the centuries-old notion on its head and asked why haute horlogerie couldn’t apply to the case. He gives a very compelling answer with his watches.


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