Zodiac ZMX 03 Chronograph Diver Watch

It is easy to see how this watch came into existence. Zodiac is part of the uber-mediocre Fossil watch company. Think of a committee sitting around together. Maybe only one or two of them knows anything about the technical side of watch making. The rest are product designers, hipsters, and marketing people who like to gauge market trends. Someone blandly comments, "Zodiac has a deep history with diving, let's create something bold, that fits in the existing product line." The non-technical designers go to work, basically ignoring most of the functional elements, and only focusing on pure form, or what their teachers awarded them on in product design school.

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They take into consideration the memo that big watches are in, they look at other diving watches, and have some idea of the materials they can work with. Oh, and watches tend to look more 'legitimate' when there are lots of instrumental looking hash marks on the dial.


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